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Monday, January 12, 2015

With Ballon d'Or repeat win, Ronaldo remains world's best player and soccer's most popular brand


Cristiano Ronaldo
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The scene felt familiar. FIFA's laughably overproduced Ballon d'Or ceremony, which was nevertheless rife with screw-ups. The grand-standing, the hubris and the tin-eared narcissism by the world's ever-embattled governing body. And, of course, the nomination of Real Madrid's Cristiano Ronaldo and Barcelona's Lionel Messi for the big prize as the world's best player of the past year – the former in a classical tuxedo and the latter in whatever suit made him the likeliest to be the most outlandishly-dressed kid at the prom.
It was a shiny, burgundy suit this year, for the record. (Last year Messi wore a shiny, red suit. The year before that, it was a polka-dotted number.)
The endless pageantry was predictable, making for a night on which the world's depraved game was polished and buffed up to a high shine, until it was free of its many blights – the corruption, the shoddy governance, the human rights abuses perpetrated in its name.

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